2 Reasons Why You Need Personal Branding Photos For Your Business.
Make it your own.
Whatever it is, the way you present yourself online can make all the difference.
Below, you’ll find examples of on-brand, visually striking personal branding photos created for Nor Law, an attorney firm specializing in assisting premium brands and tech innovators with various legal matters. Their core values—accessibility, professionalism, and a personal touch—are effectively reflected in these images. A great example of Personal Branding used for Content Marketing. They’re used to illustrate my points — Let’s dive into WHY you’d need these types of photos yourself
People buy from people
Every individual and business has a unique story—a message that defines their identity. This story is the soul of the structure we call a business and creates a connection that potential clients or customers can relate to.
To bridge the gap between this story and your audience, personal branding plays a crucial role. Putting a face to your brand allows customers to see who’s behind the business, fostering trust and encouraging them to engage with you.
By showcasing your process and giving an inside look at how your business operates, content marketing can help build authenticity and strengthen connections. People will know and trust your brand far more than they ever could by reading a block of text..
Trust also lies in Quality
Professional Branding Photography is a powerful way to effectively establish trust.
People often underestimate the impact of high-quality, professional photos. In today’s age, capturing a picture or video is more accessible than ever, and while that holds value for any business or brand, it’s a different discussion altogether. (Personal) branding photography remains one of the most effective ways to build trust and credibility.
People tend to judge books by their covers—and this applies to brands too. Imagine someone who has never encountered you or your business before stumbling across your social media channels or website. The first thing they’ll notice, consciously or unconsciously, is your imagery. And rightfully so—because the photos a brand uses to represent itself speak volumes about its identity and professionalism.
If they come across dull, generic stock images or poorly executed photos, they’re likely to perceive your brand as unprofessional—or even untrustworthy—regardless of the reality. Blurry or low-quality visuals can significantly impact how potential customers view your company, shaping their perception in ways that may not reflect your true values or capabilities.
A professional, high-quality (personal) branding photographer can help you determine the most effective way to communicate your message and share your brand story.
Giving you the opportunity to have a positive first impression towards potential customers.
There are way more reasons as to why Personal Branding Photography is crucial in this digital age. But it shouldn’t be discouraging to someone who hasn’t dipped their toes into it yet. In the future we’ll discuss more as to why it’s important, perhaps we can discuss what such a Photoshoot looks like.
