Companies whom organize large-scale events from congresses and conferences have a lot on their plates. The last thing you want to think about is: “How much video content do we need for our event? A full event coverage or simply event highlights?” It’s a question often pondered by many. But let the World statistic congress 2025 be an example for you to follow!

Event highlights vs Full coverage 

Event Highlight

An event highlight video, or aftermovie is the most common request. A short, impactful cut of your conference or congress between 60 - 180 seconds. It highlights the spirit, brand identity and story that your event embodies with key moments, crowds, fast or slow edits, music and potentially even voice overs.

Done well, it’s sharp, on-brand, and built for sharing. But its strength lies in the mood it sets -t he energy, tone, and atmosphere - distilled into a fast-moving cut.

We produced a similar video for the World statistic congress 2025

Full video coverage 

Full video coverage is not an all-size-fits-all. In our particular case it came down to: “What does the client needs that goes beyond an aftermovie?”

To start it off we delivered several interviews for multiple purposes. A interview style introduction to display throughout the venue & two interviews that accompanies the aftermovie.

Full coverage to us means covering all your basis with visual content that fits inside of your marketing strategy. From interview, aftermovies, to short clips to use on the website or social media posts through the next few months.

Down below you’ll see what we produced for the World statistic congress 2025

Why this matters?

Most people initially think they want a “quick video”. But we live in a digital era where visual representation of your event is crucial. It can make or break your digital presence. Make sure you take the right approach from the start.

  • The most common requested production is the event highlight video — a fast-paced 60–180 second recap featuring sharp edits, music, key moments, and crowd shots.

    Perfect for:

    • Social posts (Instagram, LinkedIn, TikTok)

    • Post-event hype

    • Attendee and stakeholder recaps

    • Sponsor thank-you content

    Best when: You’re promoting your event, building social traction, or recapping for an external audience.

  • Comprehensive coverage isn’t about recording every second — it’s about filming the meaningful moments in a way that works seamlessly across all your platforms.

    Think about:

    • Aftermovie

    • Delegate Testimonial(s)

    • Speaker highlight reel(s)

    • Sponsor interview(s)

    • 1-10 second clip(s)

    Best for: An extensive content package